In this session you’ll hear real case examples, from a spectrum of brands, who are transforming their systems to accommodate the data deluge and improve on their marketing. They will cover the people, the structures, the technologies and the tools necessary to stay ahead.
Key Takeaways:
Understanding the shift - the role of Chief Marketing Technology Officer
What does it take to build and nurture the technology marketing function
- Real life examples of organizations building the marketing technology function from ground up
