Name: Creating worlds, not Ads
Start: 2015-02-19T15:15:00+0530
End: 2015-02-19T15:45:00+0530

Creating worlds, not Ads LIMITED

Limited Capacity seats available

Marketing is no longer about brand communication, it’s about immersive experiences. The consumer is the hero and co-creates the brand story. What does this mean for the marketer? This session will explore the changing world of storytelling and the evolution taking place in the advertising and marketing world. With the advent of digital platforms and technology, the linear form of storytelling and 30 second spots are no longer sufficient to create brand affinity. The need to create emotional affinity for a brand is at an all time high due to the transactional nature of consumers in the digital world.

Speakers

Kondiparthi Sridhar

Sapient

As the first Chief Creative Officer of SapientNitro’s India operations, Pops is responsible for the leading the creative strategy of the agency. Pops’ role involves creating strategic advantage for SapientNitro’s clients at the intersection of creativity and technology in the... Read More →

Thursday February 19, 2015 15:15 - 15:45 IST
Crystal Room 3 Radisson Blu Plaza,Near Mahipalpur Extension NH 8,New Delhi 110037 New Delhi

#4 Creative Innovation & Design #8 Presentation

DMAI2015GMAW

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Kondiparthi Sridhar