-Brands themselves becoming publishers? What does this mean/implications
-Content creation and curation happening for different reasons and purposes for differing TG’s—
- There is content for prospects
- For existing clients some
- For channel partners and colleagues/internal staff-with a view to enable and empower them “make them look good” in front of clients and also engage the meaningfully
- depending on what the purpose is brands and publishers can definitely work together in a meaningful manner
- Publishers have the might and reach which helps amplify “bright and promising” content effectively.
- Great co creation possibilities
