There is lot of buzz about Big Data!!! Is a 720 degree view got by marrying Big Data to Individual Customer Data a reality?
If we cut to the chase --- its critical to start with the smallest of information – an event prior to completing the transaction, the transaction itself, customer address etc. Online is all about High Transactions – Low information. How does one identify drivers of customer behavior – from these silos of events, actual purchase behaviour and the limited information that a customer gives? Is talk of Big Data undermining the need to develop skills, toolsets and solutions that can convert this small data into actionable insights? Does a buyer from Bankipura behave differently from a buyer in Tiruchirapally?
Does a purchase behavior for same product on Market place x and market place y indicate a different buying pattern? Explore various facets of small data – and how this can be converted to useful insights – from panelists with interesting and varied experience.
